This first ran on Splice Today.
From Elvis to Miley Cyrus, it sometimes seems like the only way white people can interact with black music is through appropriation. The latest example of this tiresome American tradition is Iggy Azalea, a white woman who has broken chart records for Beatles. “Iggy is..an heiress to white supremacy, the mix of unearned racial privilege and racial fetish that has historically made black music without black people big business,” Travis L. Gosa writes at The Root, while Britney Cooper points with disgust at Azalea’s adoption of a Southern black accent. “I maintain that there is no triumph and no celebration when we embrace a white girl who deliberately attempts to sound like a Black girl, in a culture where Black girls can’t get no love.”
Gosa and Cooper aren’t wrong — but it’s worth pointing out that Azalea has to some degree anticipated their criticisms. Or, at least, the debut single and video from her album The New Classic, seems to deliberately reject racial appropriation as a reading of her music. Instead, the video suggests that her connection to hip hop is based, not on race, but on class.
Class is right there in the title of the song: “Work.” The track starts with Azalea talking directly about working crap jobs.
Two feet in a red dirt, school skirt
Sugar cane, back lane
3 jobs took years to save
But I got a ticket on that plane
People got a lot to say
But don’t know shit bout where I was made
Or how many floors that I had to scrub
Just to make it past where I am from
The video is in some ways even more directed; Azalea walks through a desert setting, passing by a woman taking in laundry, a spitting, grizzled guy in a trucker’s cap, trucks, and a trailer park. It’s not clear whether this is supposed to take place in Azalea’s native Australia or in Florida, where she moved when she came to the U.S. (“No money, no family. 16 in the middle of Miami.”) Probably it’s supposed to be the latter, and to show the continuity between the two — being poor and white in Australia is not all that dissimilar to being poor and white in Florida.
Poverty isn’t just figured as a white phenomenon though. Instead, work is something that Azalea sees as uniting black and white women both. Early in the video a black dancer twerks in front of a truck; later Azalea twerks (more convincingly than Miley at least) in a strip club for a skuzzy patron while rapping.
“Valley girls giving
Blow jobs for Louis Vuitton
What you call that?
Head over heels?”
She then steals his keys and races out of the joint with a couple of black women, taking the guy’s car.
When I interviewed sociologist Tressie McMillan Cottom recently about hick hop, a genre blending country and rap, she argued that “we don’t have any class stuff happening in popular culture, period.” She added, “Hip hop, country, and hick hop—the merging of the two—are all part of the larger cultural domain, which has become a place where we just don’t have class.” Hick hop, or country rap crossovers, are increasingly popular, as Cottom has written, but they tend to be built around black and white men partying. The shared interracial experience is lust, rather than class per se (as an example, check out this Florida Georgia Line/Nelly video.)
Azaela’s track doesn’t completely reverse that: the video certainly provides black and white gyrating female bodies for the pleasure of a male audience. But black and white women are not just the object of the gaze for Azalea; they’re also objects of class exploitation. Black and white women work cleaning floors; black and white women work as strippers — a job that doesn’t look like much fun given the guy Azalea has to cozy up to. And black and white women work in this video, stripping and twerking, almost as if the entertainment industry and the sex industry aren’t all that different. Florida Georgia Line and Nelly bond on the basis of their gender in a milieu which deliberately elides class. Azalea, on the other hand, presents herself as having a common experience with black women that is based both in gender and in class. “Pledge allegiance to the struggle,” isn’t quite a line out of the Communist Manifesto, but Marx would still appreciate the sentiment.
The class statement here still has lots of problems. While the track is in part about work as exploitation, it also presents work as path-to-success; the poor kid worked, and now she’s rich, like Horatio Alger. Moreover, appropriation remains a real issue; Azalea’s twerking while stripping seems like a way to define black women in terms of sex work, then associate herself with both the sexiness and the struggle to make herself look edgy and real. When a white woman declares solidarity with black women in this context, who is really benefiting?
Still, for all its limitations, there’s no way around the fact that “Work” is about work. Criticizing Azalea for racial appropriation is fair. But doing so can’t help but erase, or discard, her argument — which is that hip hop speaks, or can speak, not just to race, but to an experience of poverty and labor which is meaningful to people, and especially to women, of different races and nationalities. Azalea may not be entirely convincing, but still, there’s something to her claim that hip hop is hers because she worked for it.
Have you ever seen the music video she was in before she switched to rap? Her current popularity is really gross and obviously owes a lot to her being – not just white – but blonde and blue eyed, but I did feel kind of bad for 16-year-old Iggy after watching this. It has a realy scummy and exploitative vibe to it.
No; I’ll have to watch that.
I actually quite like her album. It’s cotton-candy rap, obviously, but quite enjoyable for that. I’d rather Lizzo was the one with the multiple chart hits, but better her than Florida Georgia Line by a long shot.
I don’t have anything against pop-rap and I can forgive appropriation depending on how it’s done, but I really can’t stand her vocal tone.
Btw, is it Louis Vuitton merchandise or Louboutin heels she’s rapping about? Quite an uninteresting rap song. I’d rather just read the lyrics.
Well, is it any worse when a black man like that shitheel Drake claims he “started at the bottom” despite being a rich successful child actor? Celebrities are all odious, disingenuous opportunists.
Still, to quote Vincent Hanna, “She’s got a GREAT ASS!!!”
I can see where Kris Swanberg is coming from, the race issue in america owes a lot more to the class system then it lets on, and there are white rappers (Eminem comes to mind) who equate their white poverty to the experience of the black “ghetto” experience. The difference to me seems to be that Eminem doesn’t adopt a fake “ghetto” accent, his rap is very white. I am bit wary to come down too hard on Iggy though, given that rap always seems more open to guys, regardless of racial background.