Various people had informed me that the Batmobile drove off a cliff in the third season of the Adam West TV series. Budgets plummeted, single episodes rather than two-parters became the norm, direction was lost, and sadness reigned even among the giggling villains. Matt Yockey argues that the growing political turmoil of the 60s made it harder for the show to sustain its delicate balance between conservatism and satirizing conservatism, leading to incoherence, dwindling market share, and falling quality.

At least as far as the last goes, it ain’t necessarily Bat-so, though. The low points of the series aren’t in the third season, I don’t think — nothing is clearly worse than the first episode of the 2nd season, or than the limping crossover with the Green Hornet. There are certainly weak moments — the three-part trip to Londinium, largely composed of half-hearted jokes about how the British are so British, is pretty crappy, and the special sexism episode where Nora Clavicle takes over the police department is just about as offesnive as Chief Screaming Chicken. But, on the other hand, the shorter episode length and the sense of improvisatory confusion lends some episodes a manic genius rare in the rest of the series. The Joker surfing episode is particularly brilliant, abandoning all pretense of coherence as the Joker uses a machine to sap the abilities of a pro-surfer and challenges Batman to a surf-off because supervillains want to rule the beach? The whole episode seems like an excuse to get Chief O’Hara to declare, “Cowabunga, B’gora!”

So, if the quality doesn’t fall off, particularly, why do people insist it does? Hard to say…though I think there’s an impulse to try to find some aesthetic reason, or (with Yockey) some historical reason, or really any reason at all for the show’s meteoric ascent and equally meteoric fall. Everyone loved it, so the show must have been doing something right — then everybody stopped loving it, so the show must have been doing something wrong.

I do think popularity often has something to do with quality or aesthetic choices — but what or why is often hard to figure. Maybe Batman grabbed the zeigeist just right as Yockey suggests, and then the times passed it by. But then again, maybe people just got tired of it. Capitalism is prone to bubbles of various sorts; for a second there everyone wanted Batman, the way everyone wanted mortgage securities or tulips. Then people stopped wanting them. The tulips were never worth anything to begin with; Batman never changed in quality. But the market revalued them because that’s what the market does. It’s sort of like the Penguin infecting all the cash in Gotham city with a beetle-carried sleeping sickness. It doesn’t have to make much sense.