J. Lamb left this comment on my post about Static Shock and diversity in mediocre genre product; I thought I’d highlight it here.
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“C’mon Noah, just drop the empty rhetoric and empty assertions about “quality” and simply concede my initial point: any conceivable writer writing a black superhero comic character is going to be told by a concerned person that they are doing it wrong.” – Pallas

I disagree with this assertion.

People are, as always, encouraged to write comics and other pop culture material that can be judged on its own merits. The difficulty I sketch above involves my assertion that writing a non-White superhero protagonist necessitates some interaction with/ consideration of the notion that the superhero concept itself is racialized. We’re talking about a genre developed when Jim Crow segregation provided the unchallenged public policy state and local American governments applied to Black citizens. We’re talking about a genre developed when successful navigation of American race politics for Black people likely meant that they or someone they know would endure domestic terrorism imposed by fellow citizens and unchallenged in the courts. Why must we believe that a literary genre developed during this time has not racial component, when practically all other American popular culture of the era does?

For me, it’s completely immaterial that the Milestone creators respected the superhero concept enough to offer Black superheroes; McDuffie et al. and their contributions should not be defied by present day observers. Icon’s an alien posing as Black Republican who adopts Superman’s public interaction (demigod savior/ crimefighter) to assist lower income Black Americans whose choices he often disdains. Where the books reflect on respectability politics and reduced economic opportunities for the Black underclass, the material works (at least in the issues I’ve read.)
 

 
But when Icon cannot envision better conflict resolution solutions outside of punching the living daylights out of metahumans he doesn’t like — when Icon reverts to the moral position of a stereotypical superhero — the material’s innovation dies, and you’re left with run-of-the-mill 90’s superhero fights. That’s less interesting, and done better elsewhere.

It’s not about who characters like Rocket, Icon, and Static represent, or who the intended audience for their comics may have been (Moore wrote Watchmen for adolescent boys, too.) The question for any comic creator interested in developing a character of color should be “How does this character define their connection with this particular identity, and why should it matter to me?”

A serious attempt at answering this would prevent characters who are tangentially (insert minority status here) from standing in for meaningful diversity in panel, and would force comic narratives to stop ignoring meaningful diversity in favor of an inker’s burnt sienna hues alone. I’ve yet to find a superhero comic that accomplishes this feat effectively; just because the Milestone folk tried does not mean they succeeded.

So of course creators and their work will be evaluated, sometimes harshly. I recognize that for many, my position is heresy. But since Milestone, we’ve seen material like Captain America: Truth and Ms. Marvel and others. Gene Yang’s writing Superman soon, and David Walker will take on Cyborg. Plenty of comic creators will attempt to prove the superhero concept compatible with meaningful identity politics, and I wish them well. But too often the desire to see oneself in panel and on screen, the hope that at some point a person can stride into a comic book shop or turn on the CW and find a person of color in the gaudy lycra and skintight spandex of the superhero with neon strobes flashing from their fingertips overrides all other considerations among progressive comic fans. I oppose this.

Pallas, it’s completely fair to pan any comic for not being “super complex society changing treatise” serious about race. I should not have to assume that the characters of color I read about are only paint job Black. If so, then the audience for superhero diversity has all the ethical standing as the audience for an Al Jolson blackface revue, and I’m not paying $3.99 US for burnt cork comics.