Dyspeptic Oroborous: The Divine Hobby

A couple of days ago, my twitter feed displayed the following message from TCJ.com.

Today we worship the latest by @xaimeh with pieces by Dan Nadel http://bit.ly/oZjPF2, Frank Santoro and Adrian Tomine http://bit.ly/mV9U8W

I’ve liked things that both Dan and Frank have written in the past — Dan’s piece on the Masterpieces of American Comics exhibit was probably my favorite selection in the Best American Comics Criticism volume that Fanta published a year or so back. And tcj.com has been doing a lot of good things since they sent us packing (this lovely piece by Craig Fischer, for instance. So I was assuming that that “worship” was just a bit of jocular hyperbole. Obviously the pieces would be laudatory, but I had hopes they wouldn’t be sycophantic.

Alas, if you click the link you get what the tweet says; Jaime’s comics transubstantiated into communion wafers, less to be read and discussed than to be consumed as a path towards union with the divine. Thus, Frank expresses awe, reverence, and wonder, talks about breaking down into tears, lauds the purity and uniqueness of Jaime’s talent, and finishes up with what reads like literal hagiography.

No art moves me the way the work of Jaime Hernandez moves me. I am in awe of his eternal mystery.

Tomine’s piece is more of the same, albeit shorter. In comments, Jeet Heer suggests that it might be worthwhile to compare Jaime’s work to Dave Sim’s. This does seem like an interesting juxtaposition, but Frank nixes it insisting, “Lets be careful to not make this thread about Sim. This is a Jaime celebration.” No criticism at TCJ, please. Only celebration, worship, and gush.

To be fair, neither Frank nor Tomine are making any pretense of trying to explicate, or really even engage, with Jaime’s work. Instead, both of their pieces are testimonials — personal accounts of having seen the light. From Frank’s piece

Something extraordinary happened when I read his stories in the new issue of Love and Rockets: New Stories no. 4. What happened was that I recalled the memory of reading “Death of Speedy” – when it was first published in 1988 – when I read the new issue now in 2011. Jaime directly references the story (with only two panels) in a beautiful two page spread in the new issue. So what happened was twenty three years of my own life folded together into one moment. Twenty three years in the life of Maggie and Ray folded together. The memory loop short circuited me. I put the book down and wept.

We don’t need to see the two panels in question reproduced (or, indeed, any artwork from the story reproduced), because it’s not about the panels. It’s about the effect of those panels, and of Jaime, in Frank’s life. Jaime is transformative because Frank says he’s been transformed. It’s a witness to true belief by a true believer for other true believers. The imagery of short circuits and closed loops is unintentionally apropos.

Dan’s essay is nominally a more balanced critical assessment. In practice, though, it’s got the same religion minus the passion, resulting in an odd combination of towering praise coupled with bland encomium. Frank’s piece has the energy of an exhortation; Dan’s, on the other hand, reads like a painfully distended back-cover blurb. “The Love Bunglers”, Dan declares, is the story of Maggie “finally holding onto something.” Jaime’s art is great because it is personal, so that “this alleyway is not just any alleyway — it’s an alleyway constructed entirely from Jaime’s lines, gestures, and pictorial vocabulary.” And the big finish:

In the end we flash forward some unspecified amount of years: Ray survives and he and Maggie are in love and Jaime signs the last panel with a heart. “TLB” is also a love letter from its creator to his readers and to his characters. It’s a letter from an old friend, wise to the fuckery of life, to the random acts that occur and that we have no control over. Jaime, I think, used to be a bit of a romantic. He’s not anymore, but in this story he gives us something to hang onto: A piece of art that says that you should allow fear and sadness into your life, but not let those things cripple you. That sometimes life works out and sometimes not, but the things we can control, things like comics and storytelling, carry redemption.”

Let fear and sadness into your life but don’t let them cripple you. Sometimes life works out and sometimes not. It’s criticism by fortune cookie. And…signing the last panel with a heart to show us the power of love? Gag me.

The point isn’t that “Love Bunglers” isn’t great. I haven’t read it; I don’t have any opinion on whether it’s great or not. But I wish instead of telling us that this is one of the greatest comics in the world no really it is, Dan would have taken the time to develop an actual thesis of some sort — a reading of the comic that elucidated, unraveled, and interracted with its greatness, rather than just declaiming it.

I’m talking here specifically as someone who is interested in and conflicted about Jaime’s work. I would like Dan, or someone, to write something that would allow me to see why this particular sentimental melodrama dispensing life wisdom is better than all the other sentimental melodramas in the world that are also dispensing life wisdom. But instead all Dan provides is assertion (“It just works. They’re real.”), predictable appeals to vague essentialism (“There are no outs in his work — what he lays down is what it is.”) and paeans to nostalgic retrospection (“As I took it in, I realized that I remembered not just the moments Jaime was referring to, but also the narratives around those moments. And furthermore, I remembered where and how and what I was when I read those moments. I remembered like the characters remembered.”) If I am unconvinced by standard-issue authenticity claims and do not have years and years of reading Jaime comics to feel nostalgic about, what exactly does “The Love Bunglers” have to offer me?

Part of the trouble here may be that it’s difficult to write about something you like as much as Dan likes Jaime’s work. Love can sometimes reduce you to gibbering — which is understandable, though not a whole lot of fun to read for someone who isn’t under the influence of similar giddiness. I think it can also be especially tricky to write about soap-operas, where a large part of the point is personal emotional attachment to individual characters. If the narrative deliberately figures the reader as fan or lover; it can be hard to say anything other than, “I adore this character! I adore this author! I’m in love I’m in love I’m in love! It’s so awesome!”

I don’t have a problem with people writing to say that something they love is awesome. I’ve been known to do it myself even. But this is TCJ,…and it’s Jaime Hernandez — the most prestigious publication devoted to comics criticism focusing on one of the most lauded contemporary cartoonists. If they wanted to run one love letter, I guess I could see it…but two or three? Surely, nobody in TCJ’s audience needs to be told that Jaime is awesome. Everyone knows Jaime is awesome. Except, possibly, for a few weirdos like me who are waiting to be convinced. But if this is the case, why forego actual nuanced and possibly convincing discussion of his work in favor of vacuous cheering?

Partially no doubt it’s because comics remains permanently tucked in a defensive crouch. No matter how unanimous the praise of Jaime is, no matter how firmly he is canonized it will never be sufficient to undo the brutal unfairness of the fact that he’s not as popular as…Frank Miller? Harry Potter? Andy Warhol? Lady Gaga? Somebody, in any case, can always be trotted out to show that the really famous and canonical person you love is not famous and canonical enough.

But there’s also a sense in which TCJ’s tweeted fealty is less about Jaime (who surely doesn’t need the flattery) and more about the celebration of fealty itself. You worship at the altar of Jaime because worshiping at the altar of Jaime is what the initiated do. The sacramental praise both constitutes an identity and confirms it for others. You are in the club and enjoying the hobby in the proscribed fashion. Fellow travelers shall take you to their bosoms, and even the chief muckety-muck shall weigh in with a heartfelt and avuncular hosannah.

Comics was long a subculture first and a subculture second and an art a distant third. TCJ set itself to change that. Certainly, it has altered the list of holy objects. But the rituals remain depressingly familiar.

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Update by Noah: This is part of an impromptu roundtable on Jaime and his critics.

TCJ.com/fail — Post Mortem

Yesterday I announced that the Hooded Utilitarian had left tcj.com. I somehow failed to mention in that post how utterly, ridiculously indebted I am to Derik Badman, who did all the technical work to move the site out of the sheer goodness of his heart. I don’t know what I would have done without him. (Or without Stephanie Folse and Caroline Small, who both did some troubleshooting as well.)

Before we move on into our post tcj existence, I wanted to talk a little more about our time there, for good and ill.

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Not the Best

Suat pointed me to the Comics Reporter, where Tom Spurgeon interviews Ben Schwartz about his new book Best American Comics Criticism.

I’m hoping to do a review of the book itself at some point in the medium term, so I don’t want to shoot my mouth off too much. But I did want to highlight this interesting exchange:

SPURGEON: You touch on Europe’s concurrent literary comics movement through a few piece, but the pieces that engage manga are limited to I think a single interview with Yoshihiro Tatsumi and I didn’t see anything that dealt with an on-line comic. Do you think that’s a weakness of the book? Was that about the kind of work or about the writing you encountered? How would you describe their omission to someone who really values those kinds of work and thinks they’re as much a part of the modern comics movement as anything? Is there something qualitatively different about the writing done on those works?

SCHWARTZ: It’s not an omission. It’s just not the book they want to read. Tatsumi is not there to represent manga, but gekiga, the Japanese version of lit comics. His choice to break with manga is as big as Eisner’s in splitting with the superheroes, so that’s why he’s in it. I’m going by his definition there. As for on-line comics, I never came across a piece or interview about them that stood out like that. Do you feel, between 2000-2008, that a great piece of writing was done on on-line lit comics that I missed? Lit comics and it’s post 2000 arrival in the mainstream lit world is what the book covers. I just didn’t find anything on them that relates to the book — or 2000-2008 Marvel, DC, Dark Horse, etc. So, it’s not a weakness of the book. It’s the point of the book. I’m a huge BPRD fan, but that’s not in here. Except for Pete Bagge on Ditko’s Spider-Man and John Hodgman on Kirby or Gerard Jones on Siegel and Shuster and the first wave of fans — not much.

Schwartz is clear about this in his introduction too — his book is focused specifically on the rise of literary comics between 2000-2008. That’s his topic. He has a strong narrative, focusing on the emergence of literary comics, and he chose pieces based on how well they fit into that narrative. The best piece of criticism ever may have been about manga, or on-line comics, or mainstream comics, or may have been written, for that matter, in 1968 — but none of those pieces are eligible to go in this book, because this book focuses on criticism about literary comics between 2000-2008.

Obviously, there’s nothing wrong with that. I’m not a fan of the literary end of comics, as regular readers will know, but I have no objection to someone who is a fan putting together a book to cover the phenomena. It’s obviously a big deal over the last decade. I don’t think it’s unworthy of attention.

My one objection, though, is…well the title of the book. Here’s the cover.

If you’ll look closely, you’ll see it’s not called, “Literary Comics, Literary Criticism, 2000-2008.” Hell, it’s not even called, “Best American Comics Criticism, 2000-2008.” It’s called, and I quote, “Best American Comics Criticism.” Period. No dates. No caveats. Just “Best American Comics Criticism.”

Now, if you title a book “Best American Comics Criticism,” I think your readers are entitled to assume that it is a book comprising the best comics criticism written in america. Not the best comics criticism written about the comics you happen to think are important. Not the best comics criticism written between 2000-2008. Just the best american comics criticism. Because that’s what it says on the title, you know?

Of course, I understand how these things happen. Schwartz and/or Fanta wanted to create a book focusing on the lit comics revolution they care about, without having to think about manga or on-line comics or random comics criticism written 50 years ago by god knows who and lord knows who holds the rights. But they figured that a book called “Literary Comics, Literary Criticism, 2000-2008” would sound like it was created by a bunch of boring, insular stuffed shirts who rarely peer over the towering castle walls of the luxurious Fanta compound. So they figured, “you know, if we call this Best American Comics,” it’ll sound like all those other “Best American” books, and people will buy it because they like Best American things — and, what the hell, literary comics are the best anyway, and only the best people write about them, so it isn’t like we’re lying really.

I mean, I don’t begrudge Schwartz and Fantagraphics trying to sell books. Capitalism is capitalism, and you do what you have to. But given Gary’s longstanding insistence that commercial crap is evil because it is commercial, and his further longstanding belief that literary comics are the antidote to said commercial crap, the fact that this valedictory love letter to all things Grothian is making its way into the world festooned with the most cynical brand of marketing doubletalk is pretty amusing. If one were as uncharitable as Gary can be about such things, you might even call it contemptible.

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Update: Speaking of marketing, Fanta apparently has a big 30-50% off sale on TCJ back issues. So check it out and maybe support the company that supports us (even if they occasionally regret it.)

Utilitarian Review 2/19/10

TCJ.com/fail

Much of the blogging this week was devoted to sneering and snarking at our host, TCJ.com. I started things off by noting that, after two months, the site still sucks. Suat concurred, only moreso. In comments, former TCJ editor Robert Boyd also agreed. Bill Randall, somewhat despite himself, did a guest post offering tcj.com his professional advice as a web marketer.

A number of folks also weighed in from around the blogosphere, including Johanna Draper Carlson, Heidi at the Beat (Update: and Heidi again, even nastier this time) and Sean Colllins.

In coincidental eat-your-hear-out-news, Comics Comics got a lovely redesign and Fantagraphics publisher had a major article analyzing the direct market and book market which he wrote for…the Comics Reporter. (Both links and schadenfreude courtesy of that Sean Collins link above.)

And also coincidentally — while we were all sneering, tcj.com had what was probably it’s best week thus far, at least in terms of content. They posted a brand spanking new knock down drag out Kevin O’Neil interview conducted by Douglas Wolk; a monumental three part history of the Direct Market from the archives courtesy of Michael, Dirk, and Gary; a short but very good essay by Dirk about the shake-up at DC; and a timely essay on the Captain America vs. tea partiers brou-ha-ha, which even energized the comments for a moment there.

On the one hand, this hits a lot of the things I said I’d like to see more of on tcj.com: interviews, a greater presence from editorial; and more creative use of the archives (I don’t know if I said that last one, but I should have.)

On the other hand…it’s when the content is going great guns that you really feel the crappiness of the site design. The direct market essays have already disappeared down the pooper shoot. Sticking the O’Neill interview to the top of the page seems like a good move given the options — but it still looks amateurish, and results in everything else essentially being invisible for the entire week. And there are still those what-the-fuck moments, this week provided by Ken Smith, who, love him or hate him, needs to be moved to his own blog.

Still, improvement is improvement. I feel more hopeful about tcj.com’s future than I did when I wrote my post at the beginning of the week, and I am duly grateful.

Update: Gary Groth responds with a bunch of good news, including a new staffer, plans for a news feed, and plans to do some more redesign. All of which makes me cautiously optimistic that this may be the last edition of tcj.com/fail.

Also on HU

Our new blogger Caroline Small (better known as Caro if you read our comments sections) started out with a bang, reviewing The Bun Field and discussing copyright and free culture.

Richard Cook reviewed the Planet Hulk DVD.

And I did a short review of the comic about copyright, “Bound By Law?”

Also, inspired by all the web design talk, I added a couple of features to the sidebar there, including a search function and a Recent Comments section. Let me know if the changes work for you all, or if there’s something else I should try to put over there. My wordpress skills are pretty lame…but I can always give it a try.

And no download this week…because I’m busy working on my essay for our Ariel Schrag roundtable, which will start tomorrow. We are focusing on her last book, Likewise, and Ariel herself is going to guest post (probably at the end of the week.) Critic Jason Thompson is also going to do a guest post, so there’ll be a lot of activity here. We’re starting tomorrow, so click back.

Utilitarians Everywhere

At Splice Today I explained why indie rockers Untied States can’t get out of the avant garde alive:

Not that Untied States has just one influence. “Not Fences, Mere Masks,” has a few bars lifted from the Beatles to break up the Sonic Youth. “These Dead Birds” sounds like Sonic Youth pretending to be the Beatles until it shifts into just sounding like Sonic Youth. And “Grey Tangerines” sounds like Robyn Hitchcock fronting Sonic Youth.

Other Links

I liked this discussion of the politics of yaoi.

I liked these awesome Japanese gag cartoons.

And though I maligned him earlier in the week, I nonetheless liked this essay on abstract comics by Kent Worcester.

Bill Randall Provides Free Professional Advice for TCJ.com

I still haven’t reconciled myself to Bill Randall’s departure from this blog…so I’m going to pretend he’s still here by stealing his comment from an earlier thread and making it into a post against his will.

Especially since I occasionally hope that someone form tcj.com reads this site, and I wanted to put this where they’d see it, just in case.

So here’s Bill:

My quips aside, here’s an online marketer’s perspective, since I do that in real life. And I am snowbound & procrastinating, unlike Vancouver.

(My first draft turned into an online business plan. Split-testing, Crazy Egg, conversions. Madness! If you’re interested, drop me a line and I’ll have you selling acai berry in an hour.)

Short version: the design gaffes suck, mainly for framing the launch as TCJ/Fail. Yet they can be fixed… install the Disqus comments manager here, move the RSS feed to the top there. “Continuous muddling” becomes “continuous improvement,” as Toyota would have it.

The big problem?

The “interminable stream of content” favors clicks, while TCJ is (and should be) written for readers.

For clicks, sell ad space. Split articles up over multiple pages. Tell advertisers you get X unique visitors and X^2 pageviews. Put the ads in the hotspots for ads.

For readers, find out what they want, watch what they do. Give them free stuff (essays, TCJ-Date, Krypto-Revolution of the Age with tween trolling & RickRolling in the comments) and they give you time & attention, eventually as a reflex. Everyone reading this has sites you check 5 times a day, and TCJ’s main page is not one of them. HU might be.

Right now TCJ’s design favors clicks over readers. Johanna Draper has pointed out it needs just a few small fixes– the commenting thing is the main one, easily fixed with a plugin like Commentluv or Disqus. Read her post, though, for her accurate take on the mismatch in Gary Groth’s opening shot and the reality of the site’s execution.

One of the biggest things I’ve learned since Noah invited me to HU, since I left, and from hanging out, is the very real degree to which the internet is about conversation. Its whole damn architecture favors conversation. Whoever fosters that will thrive, whoever stomps it out or ignores it will fade. Noah’s very, very good at fostering it. TCJ was when people wrote letters. If it can translate the spirit of the old Blood & Thunder into curated blog comments, six months from now everyone will be reading it first thing in the morning for the spit & gristle.

And buying acai berry from their email list.

And here’s a question: what are some sites to model?

PS
I left out the best thing.

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Update: And while we’re on the subject: why the hell is Eric Reynolds writing this for the Comics Reporter rather than TCJ.com? (Link by Sean Collins.

Update 2: Just to be clear; there’s nothing against Eric. It’s a fascinating essay, and Tom’s to be congratulated for getting it and putting it up. But it just seems like gross negligence that tcj.com can’t even get important news features and scoops from Fantagraphics own publishers.

TCJ.com/fail/update: A Comment

(Part of an impromptu mini-roundtable on the failure of TCJ.com)

A few days ago, Noah wrote to me about a critical endeavor that he is planning for the HU site. By the by, I mentioned that TCJ.com deserved another “kick in the butt” now that it had enough time to improve itself to which he responded that he was planning a little something on Sunday (read here).

Noah’s complaints are not the voice of a single cranky individual, they are merely some of the unvoiced grievances of a number of online reviewers and comics enthusiasts. Noah, as well as I, can point to a number of seasoned reviewers and bloggers who find the new TCJ.com a mess.

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TCJ.com/fail/Update

It’s been more than two months since I wrote this post discussing some of the problems on TCJ.com. I wanted to do another go round — though I think this time there’ll be a good bit less fire and brimstone. In part that’s because there have been improvements to the site. Mostly, though, it’s because my initial disbelief and panic has largely given way to resignation. This is the tcj.com we’re going to have; best to get used to it.

Let’s start with the positive though. The site design has been improved. Clear visual boundaries have been added at the bottom of each post, and the “Read More” links have been made clearer and more attractive. Some (though not all) posts now have brief summaries on the main page rather than just starting in with text, so the posts no longer ends in the middle of a sentence. The Comments links on individual posts are also easier to find. And helpful blue tags (“Review” “News” “Blog” etc.) have been added to each post. All of this may seem like small beer, but the cumulative effect is noticeable. The site still isn’t particularly appealing, and the flashing ads on the side remain distracting and ugly. But it’s no longer a chore just to look at the content.

TCJ has also added a box of links to “Top TCJ” stories in the sidebar. Again, it’s not a huge change, but it’s definitely a good idea — and will hopefully give new users a good introduction to recent content. Individual posts now have social networking links available, which seems like a good move. And the link to the message board is now better marked, which is helpful (though it may be too little too late at this point.) Finally, TCJ is now down with those newfangled social networking sites. (Though one of the first Twitter posts is a Ken Smith link? Why?)

So that’s the good.

The bad is that TCJ’s content has been unsettlingly erratic, to put it mildly. There remains a lot of good writing, from Shaenon Garrity, Matthias Wivel, Tom Crippen, and many others.

But there’s also been David Ritchie posting random tchotchkes, Dave Pifer posting even more random snapshots and
Kent Worcester posting his course syllabus, complete with advice on writing style quoted from Strunk and White. And while these are particularly egregious examples, they aren’t aberrations. You don’t get through a week on tcj.com without at least a post or two that makes you think, “what the fuck?” And not in a good way.

The problem here isn’t that posting random photos or random crap or your syllabus is necessarily wrong. My very strong preference would be not to look at any of those things…but probably someone out there is interested, and what the hell…more power to them. I mean, I keep posting these music downloads even though it’s fairly clear nobody really wants them. But, damn it, it’s my blog, and my readers can l scroll past it once a week if they want to get to the comics criticism.

That’s kind of the thing though; it’s my blog. With tcj, it often feels like there’s nobody at the helm. To pick on poor Dave Pifer again — who is he? Why am I looking at this snapshot he posted, anyway? TCJ.com has managed to get a blog’s randomness without the blog’s personal touch. Thus, for example, R. Fiore’s one-liners come across not as charming eccentricities, but as half-assed fuck-yous by somebody who’s posting because he’s supposed to, rather than because he’s actually committed to being there.

The sense that no one gives a crap is only accentuated by the fact that so many of the supposedly regular bloggers are already AWOL. Where did Anne Ishii go? Eric Millikan, one of the most interesting promised bloggers, barely even got started. There are some constants; Shaenon has been a rock; R.C. Harvey pops up consistently to talk about the comics pages; Rob Clough has been blogging his heart out. But overall…well, on February 10, there were 7 posts, one of which was an HU link, and one of which was Journalista. So you’ve got like 20 writers listed on the side there and effectively five posts. One of which, as it happens, was a review by me.

Meanwhile, on the same day, Tom Spurgeon had 17 posts. Sure, some of them are just individual images…but many of them were substantial. With its layout problems, the one thing tcj.com had going for it was the promise of constant, high-quality content…and yet its team of dozens is getting its ass kicked by one guy. Because that one guy actually cares. And caring, as it turns out, really matters.

I’m being somewhat inconsistent here; in my earlier post I said there was too much content; now I’m saying there’s too little. But, alas, I think the site has managed to have both problems at once. Because there’s no sense of why what’s being posted is being posted, the site feels both overwhelming and insubstantial. The whole thing has an air of despairing malaise — the toilet paper spools and spools, and you can hear the creaking and the distant flush. Who are we talking to? Do they want to hear tit jokes? Do they care what happens at the Hooded Utilitarian, and if so do they really want those damned desperately “controversial” updates every day? The comments sections positively echo; the message board has been rendered almost mute; it’s like everyone’s sitting around with their mouths slowly sagging, waiting for the drool to plop out and ruin their laptop so they can get up and burn their longboxes in despair .

I’ve made suggestions before about what the site should do, and I guess I still have ideas about what I’d change if I were king of the world. But at this point it mostly feels like rearranging the deck chairs, etc. — or, to pick a more poignant metaphor, like adjusting the format of your magazine for the fifth time while the industry goes belly-up. I think tcj.com’s main problem is simple, and perhaps unfixable — there’s no sense of editorial guidance. I have the highest regard for Gary, Michael Dean, Kristy Valenti, and Dirk. Individually and together, they know a ton about the industry, a ton about the internet, and a ton about putting a magazine together. For whatever reason, though, all that talent, knowledge, and dedication has so far added up to a site which seems to be running on autopilot. I mean…why not have themed weeks? Why not have roundtables? Why not have new interviews, for god’s sake — that’s what the Journal is known for, right? (And when you do have an interview why not include a paragraph or two of introduction so that people who don’t already know the interview subjects have some incentive to wade into the four part video?) Why not have Gary dive into that rolodex and get some creators to write pieces? Why not do something to make it seem like the energy that went into so many issues of the journal is being put into tcj.com? Everybody involved knows that a successful magazine needs enthusiasm, heart, and genius if anyone is going to want to read it, but nobody seems to have noticed that a successful website needs the same thing. The cosmetic changes are helpful and appreciated, but until and unless someone decides to treat this site as a personal labor of love, it’s not going to be worth the bytes it’s printed on. And bytes aren’t worth a hell of a lot.

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Update: Suat has an even more brutal take here

Update 2: And Johanna Draper Carlson weighs in.

Just in case anyone thinks that this particular snarkfest brings me joy, I thought I’d mention that reading Suat and Johanna on tcj.com, as well as many of the comments here, makes me feel vaguely sick. I would like tcj.com to succeed anyway, but having tied my fortune to their wagon…well, let’s just say I keep hoping that things aren’t as bad as I think they are. Being continually disabused of that hope by a long line of folks whose opinion I value is not especially pleasant.

Update: And Heidi weighs in.